Hi, I’m Barbara Farrell, founder of FOCUS Administrative Services.

With more than 30 years of experience in administration and operations, I’ve seen the same challenge again and again: capable business owners, organizational leaders, and nonprofit Executive Directors carrying far too much on their own. I started FOCUS to change that.

I help leaders breathe easier by bringing clarity, structure, and steady support to their operations—whether that means strengthening workflows, supporting day-to-day operations, or building systems that truly work in real life. When your administrative and operational foundation is solid, you gain back time, focus, and energy for the work that matters most.

I’m based in Milwaukee and work with clients both locally and across the country. At home, I share life with my husband and our cat, Gypsy. Wherever you’re located, I’m here to help you simplify, streamline, and FOCUS on what matters most.